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Zanna’s Experience Expedition


Learn more about Zanna’s idea on her website: https://accelerateinexperience.com/the-experience-expedition/, here is her introductory text:


90% of organizations across the globe are still organized around a 100 year old organization system (coming from scientific management). Task steering, kpi’s and siloed departments all stem from that management philosophy. This system is (subconsciously) aimed at maximum control and efficiency. As a design consequence, it is easy to lose track of the needs of customers and employees. Even if you don’t want to.


Customer- and employee experience is a great way to put the customers and employees back in the heart of your organization. 90% of organizations agree with this statement. The struggle lies in the HOW.

“With this control and efficiency-oriented system still at our core, how can we start putting our customers and employees back in the center of everything we do and organically move toward a more human centric organization system?”

Despite this control-oriented system most of you are working in, you are doing great things to put those customers and employees first on different levels within the organization. Those experiences are invaluable to collect and share with each other. Successful and unsuccessful examples, because sometimes we learn more from our biggest struggle than our biggest success.


Since 2018 I work mostly international with different cultures, from Argentina to Japan.

What touches me the most in this experience, is that there is so much more that connects than divides us. That’s why the Experience Expedition is an international initiative, so we enhance learning from each other by sharing cases and we can realize our human centricity vision across the globe.

Based on all those cases and our combined experiences, I think we can develop a diagnostic tool that helps all of us create better customer- and employee experiences. And in doing so, help organizations move toward more human centricity together with other organizations across the globe.

Join our quest by sharing your cases, learn from peers in other organizations through our international Experience Expedition community and apply the diagnostic tool to your own cases to help validate it.

We from Employee-Experience.de like the idea a lot! Please support and spread the idea, so that we can help Zanna to create something wonderful.

If you are interested in Zanna check out her Podcast Interview with Julian Schildknecht from Employee-Experience.de

Photo by Zanna van der Aa

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